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    Airlines 4.0

    6 Keys To Propel You Into The Digital Age


    Airline management is a complex and multi-dimensional exercise. From the moment a passenger buys a ticket until arrival at destination, a multitude of layers are activated, they interact with each other putting in motion the airline value creation model form ground to air… or at least that is the theory.

    In a growing and highly competitive market, airlines must master the end-to-end value chain from passenger data collection to aircraft operation. From ground operations to flight operations, there are nine key components of the airline business that are individually and collectively instrumental to achieving optimal operational efficiency.

    Airline Efficiency

    The complexity of airline management arises because all of the nine components are inherently linked and are not mutually exclusive. Each component influences each other, and optimizing one might reduce the quality in another. Hence, an airline will always need to consider the implications of an individual change on the system as a whole. That makes airline management enormously complex.

    From Passenger Data Collection to Aircraft Operation

    An End-To-End Value Chain

    Airline efficiency has to be considered in all aspects of an airline’s business. Operational efficiency – for instance – has to be achieved simultaneously on the ground and in the air, ensuring safe and cost efficient flight operations and minimizing an aircraft’s idle time on the ground. We see an airline’s optimal management as set of equations to solve with many variables, nine to be more accurate. It is critical to master each and every single one of these blocks, understand how they interact with each other in order to deliver value from one end of the model to the other.

    Needless to say that such a model in reality involves a multitude of different parties with various expertise, different priorities, that are likely located in different places. How does one organize such large and fragmented groups within the same company? How does one ensure that each one of the group works for the system and towards the common objective?

    The answer is…

    Bring airlines into to the 4.0 Economy by digitalizing their business in these 6 ways


    1. Own the customer database

    Ensuring you know and own your passenger’s profiles data.

    2. Implement a cloud-based platform for Airport Collaborative Decision Making (ACDM)

    In order to improve ground operations efficiency.

    3. Develop Data-driven maintenance schemes

    Such as real-time engine monitoring using in-flight connectivity.

    4. Ensure sharing of real-time flight-critical data between aircraft and ground.


    5. Explore the opportunities for unmanned or reduced pilot crew aircraft.


    6. Take advantage of collaboration platforms

    Mobilizing collective intelligence to find the right competencies at the right time and price.


    In our view, the Economy 4.0 will be achieved when data is driving the business real-time through cloud services, virtualizing the Airline operations using “Big Data”.

    While some of these dynamics are only going to be realized in the future, is already available right now. When talents can be found on the crowdsourcing market, airlines can fully leverage the benefits of the economy 4.0. offers exactly this exciting new market. Our members are the talents enabling the airlines to successfully innovate and make the transition to this new digital world. Reach out to our Professionals by publishing a project request here explaining your current challenge.

    For more information, real-life examples of how has helped airlines tackle a number of challenges, or in case of questions, please do not hesitate to contact Annelise Bremme at, our COO, she will be glad to answer to your questions. .

    Professionally Yours

    – PA Team

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